“Hut Magic” was a short VR piece for Arcteryx to give retail customers a backcountry hut experience. Arcteryx built out an in store activation with an Oculus headset installed in a makeshift cabin. The experience was built out in 17 brand stores across North America. Switchback also developed a custom, branded, white label application for playing the content.

This was a co-production between Arcteryx, Google JUMP and Destination BC.